inbound marketer  /  strategist  /  creative  /  leader

t: 210.487.0303   |   e: jim@JimOdom.com   |   w: www.JimOdom.com
Current City: San Antonio, Texas

Inbound Marketing Strategist

Expert at increasing leads generated through digital and offline channels. Exceptional record developing & implementing innovative brand positioning strategies across multiple channels that result in long-term brand-equity maximization. Experienced deploying new business models, expanding channels, creating digital marketing campaigns, formulating effective go-to-market strategies, driving market awareness and working with IT, Design and Sales to formulate the most effective marketing strategies with attention to budgets, time frames, quality and business goals.


  • 25+ years of proven leadership in managing and developing high performing teams
  • Strategic Market Planning & Forecasting
  • ROI, Value Proposition & Profit Optimization
  • Product Development, Introduction & Expansion
  • Portfolio Management & Customer Retention
  • New Product Planning, Architecture & Specification
  • Ability to manage multiple and competing priorities
  • Partnering with LOBs to build strategic consensus
  • Creative Branding & Marketing Communications
  • Competitive Analysis, Positioning & Pricing Strategies
  • Product Refinement & Life Cycle Management
  • Advertising, Mass Media & Digital/Online Marketing
  • Direct /Indirect Channel Development & Optimization
  • Proven ability to identify risk-related trends and provide effective and innovative solutions to remedy gaps and mitigate ongoing risk
  • Effective communicator


J2O Designs, Inc.
2007 – Present

CEO / Creative Director
Founder and sole stockholder at J2O Designs, Inc., a Digital Marketing Firm.

  • Digital Marketing Firm specializing in Inbound Marketing for medium to Enterprise sized businesses
  • Develop strategy and implementation plans for search engine optimization (SEO), conversion rate optimization (CRO), social media and word of mouth marketing
  • Business development and marketing plans, identifying and developing vendor relationships and growth opportunities, messaging, internet advertising and SEO
  • Examine site analytics and determine necessary actions to adjust feature mix, customer experience and partner experience in order to maximize customer satisfaction and profit
  • Identifying and implementing best practices in online and offline marketing
  • Manage paid search marketing campaigns in Google Adwords, Bing, Facebook and LinkedIn
  • Marketing Automation Campaign Development utilizing Marketo, Hubspot and SharpSpring
  • Email Marketing Campaigns using CampaignMonitor, Exact Target, GetResponse, drip, ActiveCampaign & MailChimp

Find Your Voice
2018 – Present

COO / Co-Founder

  • Voice-First Technology Development
  • Voice SEO / Voice Search Optimization
  • Alexa Skills Development, Google Home Actions Development
  • Develop strategy and implementation plans for Voice-First marketing
  • Business development and marketing plans, identifying and developing vendor relationships and growth opportunities, messaging, voice advertising and Voice SEO

2018 – Present

Host / Property Owner


eCommerce Product Manager – Marketing

  • Responsible for developing external web properties, search engine optimization, search engine marketing, AdWords campaigns, managing interactive agency campaigns
  • Oversee the development of microsites for sponsorships including San Antonio Spurs, Washington Wizards, Washington Capitals, NASCAR, Army vs. Navy football game and other events
  • Developed strategic, tactical and operational dashboards for external web properties
  • Managed all Interactive Agency contracts and contract resources for design and development of external web properties
  • Managed contracts related to sponsorship activities including management of sweepstakes, game development and prospect email lists


Director, Integration and Change Management

  • Responsible for defining, developing and implementing Enterprise Change Management strategy and business processes for e-Commerce channels
  • Managed team of 10 integration managers, each focused on separate line of business or e-Commerce channel
  • Identified and analyzed new technologies for integration opportunities


Director, eCommerce Channel Operations

  • Created and managed team of 23 project managers, graphic designers and web developers
  • Managed weekly production schedule and maintained development, testing and production platform requirements for Member-facing Internet channel
  • Provided oversight of communications between internal business customers, corporate and eCommerce marketing teams, legal, design and development staff
  • Teamed with enterprise business partners developing strategic solutions and continuous improvement opportunities for eCommerce applications

University of Texas System

Director, NewMedia/Distance Learning Center of Excellence

  • Managed team of four full-time and 17 part-time multimedia developers, graphic designers and educational program development specialists
  • Oversaw development and administration of more than 200 distance learning courses and internal websites
  • Developed and administered a full schedule of training programs for faculty, staff and students to relating to multimedia production and online educational content development


University of North Texas

New Mexico Highlands University

Marketing / Management Information Systems / Political Science

Bachelor of Arts degree in Business Administration with an emphasis in Marketing and Management Information Systems and a minor in Political Science. Applied and accepted to MBA program in September 1994.


  • Director, Manager (19 years)
  • Project management/client interaction (24 years)
  • E-Commerce Development and Implementation (11 years)
  • Web Design (18 years)
  • Web Development (18 years)
  • TCP/IP network implementation and management (8 years)
  • Microsoft Access, Word and Excel app dev (12 years)
  • Marketing Automation Campaigns utilizing HubSpot, Marketo and SharpSpring (5 years)
  • RDBMS Design and Implementation (8 years)
  • Cold Fusion Application Development (7 years)
  • PC, Macintosh and Unix training and tech support (10 years)
  • WindowsNT, Novell, BackOffice administration (6 years)
  • Adobe Photoshop (20 years)
  • ASP, HTML, DHTML, JavaScript, Perl and PHP (22 years)
  • CSS, XML, XHTML (16 years)


  • TEDx San Antonio, Marketing Director
  • USAA Leadership Development Program
  • McNay Art Museum, Member
  • The Witte Museum, Member
  • Fair Oaks Ranch Golf & CC, Member/Guest Golf Tournament Director
  • Fair Oaks Ranch Golf & CC, Men’s Golf Association Chairman
  • Community Bible Church – San Antonio, Member