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eCommerce ::: Social Media ::: Web 2.0 ::: SEO / SEM ::: Search Marketing
jim odom
210.745.1336 (w) 210.487.0303 (c)
jim [dot] odom [at] 19thHole [dot] com
Web Strategy & Social Media Executive
eCommerce change agent with notable success leading small teams to world-class accomplishments. Helped lead Fortune 200 Financial Services organization’s eCommerce program from startup to core business strategy, accounting for 78% of customer interactions. Possesses an indispensable combination of IT background, an eye for design and Marketing creativity.
Achievements
• Results Generator: As a business owner, generated over $500,000 in sales and 38% growth year-over-year from 19 online stores and affiliate partnerships. As a web producer, improved pre-coordination Design quality overall by 30%.
• Change Leader: As a Web Producer, Product Manager and Director at the largest private insurance and banking company in the US, managed various teams in the launch and four subsequent redesigns of usaa.com. Created and implemented first-ever Enterprise Release Calendar for USAA, used by senior management, program and project managers, and business architects to track releases and reduce risks associated with introducing change into the operational environment.
• Team Builder: I thrive in the small area between a rock and a hard place. As a mediator between IT and business entities I have spent a career building relationships based on trust and understanding. I excel in motivating my teams to be solution generators, inventors and realists. As a team builder I am customer-centric and strive to ensure that achieving the customer’s needs is the key to team success.
Experience
19th Hole Productions (March 1994 to Present)
Founder and CEO
• Developed strategy and implementation plan for all search engine optimization, social media, and word of mouth marketing
• Responsible for business development and marketing plans consisting of identifying and developing vendor relationships and growth opportunities, messaging, internet advertising and search engine optimization and positioning
• Analyze site usage statistics and determine necessary actions to adjust feature mix, customer experience and partner experience in order to maximize customer satisfaction and profit
• Managed paid search marketing campaigns in Google Adwords, Yahoo/Overture & MSN
• Featured in Forbes Best of the Net, GNN’s Whole Internet Catalog, America Online Sports Favorites, and Sports on the Net by Bob Temple
eRetail business owner
• Developed online sales channels through online stores, strategic partnerships, affiliate programs and eBay Stores
• Managed design, development and implementation of 19 online retail stores. Over three years these sites accounted for over $500,000 in sales and grew at a rate of 38% per year
• Gained an expert understanding of website analytics and using that information along with multivariate testing to increase customer conversion rates by more than 50% across the business
• Achieved eBay Power Seller status in fourth month of business (earliest possible) and was named top-3 Best Designed eBay Stores in first year of business
USAA (June 2000 to March 2007)
Director, Integration and Change Management
• Managed team of 10 integration managers responsible for defining, developing and implementing Enterprise Change Management strategy and business processes for eCommerce channels
• Identified and analyzed new technologies for integration opportunities
Director, eCommerce Channel Operations
• Recruited and managed team of 10 project managers, graphic designers and web developers
• Managed weekly production schedule and maintained development, testing and production platform requirements
• Teamed with enterprise business partners developing strategic solutions and continuous improvement opportunities for eCommerce applications
Product Manager, eCommerce Marketing
• Directed all areas of business expansion and strategy for external web properties, search engine optimization, search engine marketing, AdWords campaigns, managing interactive agency campaigns and the development of strategic, tactical and operational dashboards. Development of microsites for sponsorships including San Antonio Spurs, Washington Wizards, Washington Capitals, NASCAR, Army vs. Navy football game and other events
• Responsible for building business cases for new websites, including budgets, schedules and revenue forecasts.
• Involved in the development of initial social media strategy which included blogs, profiles, forum involvement and customer feedback channels
Web Producer, UI Design
• UI Design project lead for Enterprise e-commerce projects responsible for competitive analysis, usability testing, and UI design resources
• Manage project requirements, resource scheduling, information architecture, UI design, maintenance, content, development and release execution through a number of teams across business and IT Centers of Excellence
• Communicate regularly with senior management relating to strategy and goals of e-commerce programs and projects
University of Texas-Pan American (September 1994 to June 2000)
Coordinator, NewMedia/Distance Learning Center
• Managed team of 19 multimedia developers, graphic designers, and educational development specialists
• Developed and administered over 300 distance learning and training programs for faculty, staff and students relating to multimedia production and online educational content development
Assistant Director, Computer Support
• Managed computer support team of five full-time and six part-time technicians and customer service specialists
• Launched help desk operation including software, staffing, training and marketing. Increased the effectiveness of the technical support staff and the ability to track support calls by over 150 percent. Recorded and tracked support calls increased from 800 to over 2000 in the first year; enabled the construction of a permanent facility for the help desk and increased support budget by over 200 percent
New Mexico Highlands University (March 1992 to September 1994)
Computer Support Specialist
• Installed and maintained 200 workstations and five Novell LANs
• Designed, developed and implemented initial website for the University
Supporting Experiences
• Fair Oaks Ranch Golf & CC, Membership Committee (2004-2006), Men’s Golf Association, Secretary (2007)
• Council for Advancement and Support of Education (CASE) District IV; Board member, Coordinator for Electronic Communications (1999-2001); district conference Technology track chair (1999 and 2000); Judging Coordinator, Web Pages and Web Sites competition (1998); presenter of five Internet-related seminars (1999-2001)
• University of Texas-Pan American Staff Senate Chair (1997-98), President’s Council, Strategic Planning Committee and Campus Facilities Planning Council (1996-98)
Education
• 5/1992 New Mexico Highlands University, Las Vegas, NM
• BA, Major in Business Administration (Management Information Systems), minor in Political Science